Ascot Racecourse and Sky Sports Racing have extended their partnership to air Ascot's 25 annual fixtures to domestic pay TV and digital platforms until at least 2024. At The Races will continue to manage licensing and distribution of Ascot races for live streaming to UK betting operators under a separate long-term agreement.
Juliet Slot, chief commercial officer at Ascot, said, “We have developed an excellent partnership with the whole team at Sky Sports Racing since re-joining the refreshed channel last year. The growth in their audiences across our time as our pay TV partner has supported our desire to bring Ascot and all our annual racing to a broader, wider consumer base alongside our Terrestrial partner ITV; reaching new audiences is an important part of our brand strategy. Alongside the excellent racing broadcast we benefit from the strong digital audiences with attheraces.com and the broader promotional support from the Sky Sports portfolio. It is a huge pleasure to be announcing this extension to the end of 2023 prior to my departure from Ascot.”
Rob Webster, managing director of Sky Sports, said, “We are delighted to be renewing our partnership with Ascot Racecourse for an additional three years. Sky Sports has supported horse racing for over two decades and it's a sport we're very passionate about. Sky Sports Racing continues to provide a platform for the best of international horse racing and meetings from Ascot Racecourse are a key part of our offering to our customers.”
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